Idea Rebel
Rebrand
Idea Rebel is a boutique digital agency based in Vancouver with offices in Santa Monica and Toronto that's been around since 2009... and so had their brand. It's look-and-feel was getting a little dated, so to bring them out of the dot-com boom style and into the modern era, our team modernized the brand across the board.
The foundation for this work had been started before I joined IR, but was refined, expanded and launched under my direction.
Small but mighty
The new monogram reflected a tight, modern and 80% more efficient (😉) way of identifying the brand. Plus a nice succinct way to verbally refer to the company: IR.
That's Eye-Arr
Bright mint
The new brand strives to feel more modern and a little timeless through a mostly greyscale treatment but some references to the original brand remain through a tweaked green accent colour and web-style iconography.
YYZ / YVR
Matching branded signage adorns entryways in the Eastern and Western Canadian offices.
More than just swag
On top of visual adjustments, we realigned on culture – what it means to be a Rebel. That evolved in to how we communicated as IR in social media, pitches and even our digital welcome kit.
Aren't we a digital agency?
The old site design had to go but 8 years of case studies, thought pieces and company information needed to be kept, updated and realigned to the new brand. That, plus new SEO content and modern code to bring it all to life.
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CLIENT: Idea Rebel / DATE: June 2017 / COPYWRITER: Dylan Kingsford Petley / DESIGNER: Lianna Petridis / LINK: Idearebel.com