THE WORK OF ANDREW MOWBRAY: DESIGNER & ART DIRECTOR
Rebel-made

Idea Rebel Rebrand

Idea Rebel is a boutique digital agency based in Vancouver with offices in Santa Monica and Toronto that's been around since 2009... and so had their brand. It's look-and-feel was getting a little dated, so to bring them out of the dot-com boom style and into the modern era, our team modernized the brand across the board.

Rebel-made

Rebel-made

The foundation for this work had been started before I joined IR, but was refined, expanded and launched under my direction.

IR-Brand-Guide-Cover.jpg
Small but mighty

Small but mighty

The new monogram reflected a tight, modern and 80% more efficient way of identifying the brand. Plus a nice succinct way to refer to the company: IR. 
(that's Eye-Arr)

IR-Crewneck.jpg
Bright mint

Bright mint

Ultimately the new brand strives to feel more modern and a little timeless through a mostly greyscale treatment.  But some references to the original brand remain through a tweaked green accent colour and web-style iconography.

Red17-IR-2.gif
YYZ / YVR

YYZ / YVR

Matching branded signage adorns entryways in the Eastern and Western Canadian offices. 

More than just swag

More than just swag

On top of visual adjustments, we realigned on culture – what it means to be a Rebel. That evolved in to how we communicated as IR in social media, pitches and even our digital welcome kit. 

Red17-IR-3c-peeps.jpg
Aren't we a digital agency?

Aren't we a digital agency?

The old site design had to go but 8 years of case studies, thought pieces and company information needed to be kept, updated and realigned to the new brand. That, plus new SEO content and modern code to bring it all to life.