THE WORK OF ANDREW MOWBRAY: DESIGNER & ART DIRECTOR
Rebel-made

Idea Rebel Rebrand

Idea Rebel is a boutique digital agency based in Vancouver with offices in Santa Monica and Toronto that's been around since 2009... and so had their brand. It's look-and-feel was getting a little dated, so to bring them out of the dot-com boom style and into the modern era, our team modernized the brand across the board.

Rebel-made

Rebel-made

The foundation for this work had been started before I joined IR, but was refined, expanded and launched under my direction.

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Small but mighty

Small but mighty

The new monogram reflected a tight, modern and 80% more efficient way of identifying the brand. Plus a nice succinct way to refer to the company: IR. 
(that's Eye-Arr)

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Bright mint

Bright mint

Ultimately the new brand strives to feel more modern and a little timeless through a mostly greyscale treatment.  But some references to the original brand remain through a tweaked green accent colour and web-style iconography.

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YYZ / YVR

YYZ / YVR

Matching branded signage adorns entryways in the Eastern and Western Canadian offices. 

More than just swag

More than just swag

On top of visual adjustments, we realigned on culture – what it means to be a Rebel. That evolved in to how we communicated as IR in social media, pitches and even our digital welcome kit. 

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Aren't we a digital agency?

Aren't we a digital agency?

The old site design had to go but 8 years of case studies, thought pieces and company information needed to be updated and realigned to the new brand – all that and new content to take advantage of SEO leads and up to date code to bring it all to life.