The foundation for this work had been started before I joined IR, but was refined, expanded and launched under my direction.
Small but mighty
The new monogram reflected a tight, modern and 80% more efficient way of identifying the brand. Plus a nice succinct way to refer to the company: IR.
Ultimately the new brand strives to feel more modern and a little timeless through a mostly greyscale treatment. But some references to the original brand remain through a tweaked green accent colour and web-style iconography.
YYZ / YVR
Matching branded signage adorns entryways in the Eastern and Western Canadian offices.
More than just swag
On top of visual adjustments, we realigned on culture – what it means to be a Rebel. That evolved in to how we communicated as IR in social media, pitches and even our digital welcome kit.
Aren't we a digital agency?
The old site design had to go but 8 years of case studies, thought pieces and company information needed to be updated and realigned to the new brand – all that and new content to take advantage of SEO leads and up to date code to bring it all to life.