THE WORK OF ANDREW MOWBRAY: DESIGNER & ART DIRECTOR
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Swiss Chalet Redesign

Creative direction for the Swiss Chalet website redesign. 

Swiss Chalet: Homepage concept.

Swiss Chalet: Menu Item Concept.

Swiss Chalet: About Us Concept.

Homepage Concept: full page view.

Swiss Chalet: Website Redesign

OVERVIEW:

After Proximity Canada won the pitch for Swiss Chalet's digital business, I was asked to take the rough pitch ideas and translate them into a new, clean creative direction for SwissChalet.ca.  

Born from the concept of setting a delicious stage for their classic and newly created dishes, I suggested aesthetic finishes that framed the food and information in an approachable feel that resonated with the delectable appeal of 'Canada's Favourite' rotisserie chicken.

The journey from creative concept to live website is a long one, however, and many changes took place once this project was passed to an art director to blow-out the whole site. 

CLIENT » Swiss Chalet
COPYWRITER » Ed Malyon
DATE » February 2013