Science in motion
We were approached with a clean slate - the only thing that needed keeping was the name. So Nick and I created a dynamic, strong-yet-scientific brand that would appeal to both athletes and training staff. We brought to life the real benefit of Sport Testing: results that let you know where you stand.
Detailed, yet flexible
We knew if we didn’t make the guidelines easy to follow, the standards would quickly fall apart, so the toolkit included Photoshop layer styles, scalable gradient and vector shapes and a visual asset library to facilitate easy adherence by the Sport Testing internal design team.