THE WORK OF ANDREW MOWBRAY: DESIGNER & ART DIRECTOR
Science in motion

Sport Testing Brand Guidelines

Created the foundation for an evolving brand book and complete reinvention for Sport Testing, a company that had just received some pro-level endorsements in, you guessed it, testing for sports.  

Science in motion

Science in motion

We were approached with a clean slate - the only thing that needed keeping was the name. So Nick and I created a dynamic, strong-yet-scientific brand that would appeal to both athletes and training staff. We brought to life the real benefit of Sport Testing: results that let you know where you stand.

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Detailed, yet flexible

Detailed, yet flexible

We knew if we didn’t make the guidelines easy to follow, the standards would quickly fall apart, so the toolkit included Photoshop layer styles, scalable gradient and vector shapes and a visual asset library to facilitate easy adherence by the Sport Testing internal design team.

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