Smart Cement Truck
During the Toronto AutoShow, Smart capitalized on the cement truck's unique revolving drum to pay off one of its main benefits – nimble tight turning. City cement trucks became mobile rotating billboards in high-traffic areas and reached thousands of pedestrians and drivers around the Toronto AutoShow resulting in National newspaper coverage and over 3.6 million impressions through Twitter, Facebook and blogs.
CLIENT » Smart Canada
COPYWRITER » Rene Rouleau
DATE » March 2011
AWARDS » Media Innovation Awards - Silver - Cars and Automotive; Marketing Magazine Awards - Silver - Media, Single under $10,000; CMAs - Bronze - Automotive; John Caples International Awards - Finalist - Out of Home; OBIEs - Finalist - International, Alternative Campaign