The most important meal of the day
Heather and I brainstormed ideas for a bunch of clients in the Proximity Canada roster but one of our favourites that emerged built on the insight that commuters often skip breakfast in order to catch their bus on time.
This vending machine transit ad lets them reclaim breakfast time with help from a TTC enabled vehicle arrival countdown timer.
Win some, lose some
Although this concept didn't make it past the public voting of Carte Blanche, it impressed and excited our Quaker clients.