THE WORK OF ANDREW MOWBRAY: DESIGNER & ART DIRECTOR
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Quaker Up: Interactive TSA

A Quaker submission for ASTRAL's Carte Blanche contest.

Turn wait time into breakfast time with Quaker Oatmeal-to-go bars.

The transit ad would let you know exactly how long you had to grab breakfast before your bus arrived. 

Quaker Up: Interactive Transit Ad

OVERVIEW:

As part of ASTRAL's Carte Blanche contest, Heather and I brainstormed ideas for a bunch of clients in the Proximity Canada roster. 

One of our favourite ideas that emerged built on the insight that Commuters often skip breakfast in order to catch their bus on time. This vending machine transit ad lets them take breakfast time back with help from a "TTC Real-Time Next Vehicle Arrival" countdown timer.  

Although this idea didn't make it past the public voting of Carte Blanche, it impressed and excited the Quaker client.

CLIENT » Quaker Oats Company
COPYWRITER » Heather Kinoshita
DATE » April 2013