Quaker Up: Interactive Transit Ad
As part of ASTRAL's Carte Blanche contest, Heather and I brainstormed ideas for a bunch of clients in the Proximity Canada roster.
One of our favourite ideas that emerged built on the insight that Commuters often skip breakfast in order to catch their bus on time. This vending machine transit ad lets them take breakfast time back with help from a "TTC Real-Time Next Vehicle Arrival" countdown timer.
Although this idea didn't make it past the public voting of Carte Blanche, it impressed and excited the Quaker client.
CLIENT » Quaker Oats Company
COPYWRITER » Heather Kinoshita
DATE » April 2013