That Just-Got-Home Happiness
We all know that bouncing up and down, tail wagging, ineffable joy that dogs have when their owners get home. That was the concept we wanted to bring to the site in every pixel and interaction, while still matching the uncluttered world of the TV and Print work.
Puppy Dog Eyes
Through a huge variety of featured pets, on almost every page of the site you find yourself looking directly into the eyes of a different dog. The intention was to increase the emotional connection to the brand and the site as well as give dog-owners a chance to discover a page featuring a dog just like their own.