THE WORK OF ANDREW MOWBRAY: DESIGNER & ART DIRECTOR
That Just-Got-Home Happiness

Pedigree.ca Site Redesign

Pedigree Canada was improving their products and strengthening their commitment to healthy dogs and they wanted a freshly design, fully reorganized website to go along with that. It was a massive undertaking to reorganized all the tools, articles, products, and nutritional information within a bold design.

That Just-Got-Home Happiness

That Just-Got-Home Happiness

We all know that bouncing up and down, tail wagging, ineffable joy that dogs have when their owners get home. That was the concept we wanted to bring to the site in every pixel and interaction, while still matching the uncluttered world of the TV and Print work.

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Puppy Dog Eyes

Puppy Dog Eyes

Through a huge variety of featured pets, on almost every page of the site you find yourself looking directly into the eyes of a different dog. The intention was to increase the emotional connection to the brand and the site as well as give dog-owners a chance to discover a page featuring a dog just like their own. 

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