THE WORK OF ANDREW MOWBRAY: DESIGNER & ART DIRECTOR
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MyPedigree.ca Site Redesign

Conceived and designed a full 150+ page corporate website to be more consumer-friendly and accessible, taking slight cues from TBWA's rebranding above-the-line.

Pedigree homepage redesign.

Specialized interactive educational materials. 

Health focused content.

The new site features deep content sections. 

Article pages were designed to look more like a magazine editorial, rather than boring web-text. 

Pedigree.ca Site Redesign

OVERVIEW:

 Pedigree Canada was improving their products and strengthening their commitment to healthy dogs. They wanted a newly designed, reorganized website that they could be proud of.

This was one of the largest projects I've undertaken in terms of scale of the site. We reorganized all the tools, articles, product, and nutritional information within a new interpretation of the brand which I created specifically for this site.

CLIENT » Pedigree Canada
COPYWRITER » Jeff Middleton
DATE » August 2011
LINK » mypedigree.ca