THE WORK OF ANDREW MOWBRAY: DESIGNER & ART DIRECTOR
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The Beer Host for Molson Coors

Mobile first destination for manly beer related hosting content.

Packaging inserts with vanity URL and QR code drove to the mobile-first designed experience. 

One handed navigation designed for easy use at point-of-purchase and in the kitchen.

Detail view of an example recipe.

Detailed view of an advice piece. 

THE BEER HOST FOR MOLSON COORS

OVERVIEW:

As the first step to an integrated campaign including print ads and bottle hangers in LCBO locations, Molson Coors asked for an online destination that could contain beer cocktail suggestions, guy-focused recipes and hosting tips. This experience was intended to elevate the brand as well as encourage more frequent consumption of their key beer brands.

We created The Beer Host a simple, and elegant site that could help men like something between their best friend and butler. The branding was designed to be subtle and clean, allowing the food, drinks and products to shine. The interface was created simple to allow easy one-handed navigation both in store juggling 6-packs and while preparing recipes at home.

CLIENT » Molson Coors
DATE » May 2012