THE BEER HOST FOR MOLSON COORS
As the first step to an integrated campaign including print ads and bottle hangers in LCBO locations, Molson Coors asked for an online destination that could contain beer cocktail suggestions, guy-focused recipes and hosting tips. This experience was intended to elevate the brand as well as encourage more frequent consumption of their key beer brands.
We created The Beer Host a simple, and elegant site that could help men like something between their best friend and butler. The branding was designed to be subtle and clean, allowing the food, drinks and products to shine. The interface was created simple to allow easy one-handed navigation both in store juggling 6-packs and while preparing recipes at home.
CLIENT » Molson Coors
DATE » May 2012