THE WORK OF ANDREW MOWBRAY: DESIGNER & ART DIRECTOR

Lay’s Chalet Sauce Chips

Having just completed work on Swiss Chalet's new website while Lay's chips were crowdsourcing interesting Canadian inspired seasoning ideas (Do Us A Flavour), Ed and I had asked a question that likely thousands of Canadians had asked before: wouldn't it be amazing if they made Chalet Sauce flavoured chips?

Good idea, bad timing

Good idea, bad timing

Unlike those thousands of other dreamers, we had access to clients in both companies which put us in a unique position to pitch the idea. We created a packaging mock, roughed out a social and in-restaurant campaign (supporting SC's lunch menu) and took it to our clients.

We got the same answer from both sides, "Amazing idea! But we don't have the budget for it right now."

Match made in Canada

Match made in Canada

3 ½ years later, long after moving on from Proximity/BBDO, through the persistence of our colleagues the idea finally made it to market. Canada’s favourite chip and sauce were brought together and customers loved the chips even more than we could have hoped.

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