The pressure was on
We had 8 weeks. To deliver on time we crammed research and analysis into the first week, followed by 6 week-long UX and design sprints each focusing on an area of the site that showed the most abandonment and user frustration. The last week was a buffer for bugs, QA and anything else that popped up in Dev.
The time was tight, but the stakes we high too. Keurig’s busiest quarter ( October–December) was just around the corner so the improvements needed to be able to be developed quickly but show immediate improvement.
The results are in
The new responsive design had a huge effect on conversion. On desktop and tablet, conversion rates increased a healthy 30% and 17% respectively but mobile conversion rates increased over 250%.