THE WORK OF ANDREW MOWBRAY: DESIGNER & ART DIRECTOR
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Keurig Website Optimization

Under an incredibly tight timeline we updated Keurig.ca with a fully responsive design that included improved user experience, tons of new content and optimization to every page.

The pressure was on

The pressure was on

We had 8 weeks. To deliver on time we crammed research and analysis into the first week, followed by 6 week-long UX and design sprints each focusing on an area of the site that showed the most abandonment and user frustration. The last week was a buffer for bugs, QA and anything else that popped up in Dev.

The time was tight, but the stakes we high too. Keurig’s busiest quarter ( October–December) was just around the corner so the improvements needed to be able to be developed quickly but show immediate improvement.

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The results are in

The results are in

The new responsive design had a huge effect on conversion. On desktop and tablet, conversion rates increased a healthy 30% and 17% respectively but mobile conversion rates increased over 250%.

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