The foundation for this work had been started before I joined IR, but was refined, expanded and launched under my direction.
Small but mighty
The new monogram reflected a tight, modern and 80% more efficient way of identifying the brand. Plus a nice succinct way to refer to the company: IR.
Ultimately the new brand strives to feel more modern and a little timeless through a mostly greyscale treatment. But some references to the original brand remain through a tweaked green accent colour and web-style iconography.
YYZ / YVR
Matching branded signage adorns entryways in the Eastern and Western Canadian offices.
More than just swag
On top of visual adjustments, we realigned on culture – what it means to be a Rebel. That evolved in to how we communicated as IR in social media, pitches and even our digital welcome kit.
Aren't we a digital agency?
The old site design had to go but 8 years of case studies, thought pieces and company information needed to be kept, updated and realigned to the new brand. That, plus new SEO content and modern code to bring it all to life.