Campbell's Food Mood app
The winning submission for Hack The Kitchen was an idea called Food Mood. It was a rough prototype of an app that leveraged the Campbell's Kitchen API to match meal suggestions with what you happened to be feeling at the time. You select a mood, you get a short list of meals that match it - a very simple mechanism that with a little bit of research and tagging could easily be pulled off.
So with this great idea, my team and I at Proximity were briefed in to make it look fantastic and to build on the initial functional concept. I developed subtle Campbell's branding cues, a fun visual style, mood iconography, and kitchen-proof functionality. To that end, included here is the creative direction which was provided while the app was still called Food Mood.
Once I departed Proximity, further client, design and development decisions were made to eventually launch as Plate of Mind - available now in the App Store and on Google Play.
CLIENT » Campbell Soup
DATE » January 2013