Give Your Everything
As the Canadian Olympic Committee’s Agency of Record, the team at Proximity was entrusted with rallying Canadians behind the COC's first ever advertising campaign. The goal was to get Canadians, self admited winter sport fanatics, to cheer for our summer athletes.
We created a campagin that made hoursehold names and local heroes out of our athletes and made sure to connect the public with every story worth cheering for, in as close to real-time as possible.
In addition to collaborating on the overall concept and visual theme of this campaign, the items included here ones I can claim personal credit for.
CLIENT » Canadian Olympic Team
ART DIRECTORS » Fernando Salvador, Stuart Thursby, Nick Bujnak
COPYWRITERS » Jonathan Weiss, Ed Malyon
DATE » May 2012
Canadian Marketing Association Awards | Bronze – NFP/Fundraising/Public Service