THE WORK OF ANDREW MOWBRAY: DESIGNER & ART DIRECTOR
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Campbell's Soup at Hand Warmer

​A low budget, high impact OOH activation around Campbell's most portable soup. 

Mock-up used to sell to client.

Installation at Mount St. Louis Moonstone. 

Installation at the Harbourfront Centre skating rink. 

Installation at TTC bus stop. 

QR code let toasty hands 'Like' Campbell's for the warm-up. 

Campbell's Soup at Hand Warmer

OVERVIEW: 

“Soup at Hand” is Campbell's line of portable soups. To help raise awareness among Canadians, we wanted them to experience the goodness of soup – just about anywhere. So we created a giant, state-of-the-art, "Soup at Hand" Hand Warmer, equipped with steam, heat and an internal camera to capture people's smiles.
As a secondary tactic, a QR code was added to the Hand Warmer's design to allow people to use their toasty hands to 'Like' Campbell Canada on Facebook.

Strategy Shout-Out

CLIENT » Campbell Canada
COPYWRITER » 
Shiran Teitelbaum
DATE » January 2012

AWARDS
FAB Awards | Winner - Experiential
YoungGuns 2012 | Bronze - 
Environmental Design - Temporary Or Semi-Permanent
New York Festival of Advertising | Finalist x3