Campbell's Soup at Hand Warmer
“Soup at Hand” is Campbell's line of portable soups. To help raise awareness among Canadians, we wanted them to experience the goodness of soup – just about anywhere. So we created a giant, state-of-the-art, "Soup at Hand" Hand Warmer, equipped with steam, heat and an internal camera to capture people's smiles.
As a secondary tactic, a QR code was added to the Hand Warmer's design to allow people to use their toasty hands to 'Like' Campbell Canada on Facebook.
CLIENT » Campbell Canada
COPYWRITER » Shiran Teitelbaum
DATE » January 2012
FAB Awards | Winner - Experiential
YoungGuns 2012 | Bronze - Environmental Design - Temporary Or Semi-Permanent
New York Festival of Advertising | Finalist x3